Custom Digital Advertising

The “Web Exclusive”

We have been told over and over: “No one gets a better response than Food News Media.” Our branded content works. When your marketing ambitions combine with our award-winning journalism and audience, we get results.

Our formula is proven: Highlighting your company's expertise in tackling an industry issue creates demand for your product as a solution to restaurant challenges.

Some examples:

The Hot Restaurant Trend of 2021: Immunity

1,078 page views

  3:04 time on page

Distinctive Menu Offerings Fuel Another Broken Egg’s Breakfast Growth

930 page views

  3:18 time on page

How Famous Dave’s is Achieving Nearly 50x Return on SMS Marketing Spend

807 page views

  2:07 time on page

How a Fast-Casual Brand Doubled Its Soup Sales

688 page views

  3:23 time on page

Our president loved the web exclusive, and we ended up gaining a handful of clients from it.”

Wisetail

The web exclusive has been remarkably solid in terms of numbers and titles.”

LedgerPay

Product Features:
• Blended alongside other editorial content
• Lead generation
• Can feature your photography
• Featured in FS Insider and other outbound email
• Tastefully labeled as “Sponsored”
• Banner takeover on story page
• Designed by publisher
• Up to 500 words

Rate: $5,500 NET

NOTE: Web Exclusives are not for every marketer. If you want to plan and/or write content yourself, we have products for you. This is not it.

The Big Story

The Big Story is a feature length Web Exclusive—with added features! The Big Story web exclusive offers expanded reporting and more real estate that brings additional impact.

• Up to 1,200 words
• Added branding
• Added photography, charts, and more
• Increased engagement

Rate: $6,700 NET

Custom Slideshow

One word: Engagement. Over the years, the slideshow format has proven its engagement capability. Users stay—watching, learning, engaging.

Allows you to select images of products, a franchise, a recipe, and more, using easy-to-access still photography. Our custom editors will write your captions, and we’ll market access through our various outlets. See one.

• Co-created with our native content team
• Promotion in FS Insider and Social
• Lead generation
• Runs side-by-side with FSR award-winning content

Rate: $6,500*

*Assumes access to existing photography.

Run-of-Site Video

FSR can post your existing video on FSRmagazine.com and offer promotion of this content. Simply provide us with a YouTube link.

• Posted on FSRmagazine.com
• Promoted via Sponsored Headline in FS Insider
• Engagement leads provided

Rate:$2,800 NET

FSR Custom on Facebook

Boost your custom content on Facebook for additional engagement. Must be purchased and used for a web exclusive.

Rate: $1,450 for campaign plus $8/M impressions